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People show different brain activity when smoking depending on their beliefs about the presence of nicotine, according to a new study from the Virginia Tech Carilion Research Institute. These results suggest that belief has the ability to modify the physiological effects of a drug.

A new study has revealed that the most common addiction worldwide is smoking, with 22.5% of all adults being regular smokers. According to the Centers for Disease Control and Prevention (CDC), cigarette smoking causes about one in five deaths in the U.S., accounting for over 480,000 deaths per year. The study suggests that reducing the […]