If certain foods are as addictive for some people as drugs, then what do you call companies that manufacture foods in such as way as to make them as addictive as possible? Can food companies work something like the way drug pushers do?
A new book by a Pulitzer-prize winning reporter for the New York Times suggests that this may be the case. Michael Moss spent years studying how big food companies like Kraft, General Mills and Coca Cola actually “engineer” foods for taste not nutrition. Their goal is to create as many “heavy users” as possible, with heavy users being people who cannot stop eating favorites like potato chips and caffeinated sodas, possibly because they have developed addictions to them. Their other goal is to increase their “stomach share,” which is food company lingo for a portion of the profits of the food industry.